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Una mirada personal, humanista y sincera sobre el tratamiento psicológico de la drogadicción en nuestro país basada en el análisis funcional de la conducta y en estrategias cognitivo-conductuales. Cuando quien acude a la consulta dice que las drogas no son malas, que los humanos siempre las han consumido y que existen desde que el mundo es mundo, no vamos poner cara de extrañeza, ya lo sabemos. Por esto va a ser fundamental saber explicar que el problema no es tanto la sustancia, sino el contexto, la relación que se ha establecido entre la droga y el consumidor, la función que cumple la droga en su vida, para qué y por qué la consume, aunque se tenga en cuenta el funcionamiento de los circuitos cerebrales que subyacen en las adicciones.Este libro está basado en las tres décadas de experiencia de Enrique Bazako tratando pacientes afectados por la drogodependencia y las adicciones. El autor, desde el modelo biopsicosocial, proporciona al lector un cuadro bastante completo del proceso que lleva a una persona a la adicción y el proceso terapéutico que lleva a la deshabituación o al abandono de la adicción. Incluye herramientas de evaluación y técnicas de tratamiento. He tenido el placer de ser una de las primeras personas en leer Las drogas. Un viaje de ida y vuelta y, tengo la convicción de haber tenido en mis.
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In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work. What emerges, however, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
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